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  • Writer's pictureDavid Inches

Chocolate Experience at Cadbury will be a celebration of Tasmania

MEDIA RELEASE

SUNDAY, 10 MARCH 2024

 

A new chocolate experience project will bring back to life one of Tasmania’s most beloved attractions and deliver the world’s ultimate chocolate experience on the Cadbury Factory waterfront parklands.


Chocolate Experience Cadbury Tasmania

The project combines 15 years of research and collaboration by Simon Currant and Associates in conjunction with Cadbury to bring a world of chocolate delights, wonder and excitement, incorporating the world’s tallest ‘glass and a half’ Chocolate Fountain and a Bespoke Chocolate Studio making chocolates featuring the delectable flavours of Tasmanian ingredients.


The experience will embrace a century of Cadbury's history within the immersive 3D Time Tunnel. Visitors can craft personalised chocolates in the 'build your own bar' experience from ‘milk to wrapper’, enjoy the parkland cafe and playground, and savour the epitome of indulgence in the decadent Chocolate Lounge, featuring degustation dessert dining. The experience culminates in the world's largest chocolate emporium, inviting you to sample an abundant array of chocolate tastings.


Chocolate Central Cadbury Tasmania

The experience will be Tasmania’s most visited attraction, injecting an additional $120 million into the visitor economy each year and generating over 300 jobs through construction and over 200 jobs on completion, contributing significantly to the State’s economy.


“This is a uniquely Tasmanian story that embraces provenance, innovation and artisan chocolate production with the entire State sharing in the benefits,” Mr Currant said.


The Chocolate Experience at Cadbury will be home to a Chocolate Studio which will manufacture uniquely Tasmania-branded bespoke chocolates with ingredients from Tasmanian growers and producers, elevating Tasmania into a new market. The Studio will support education partnerships, career pathways, and school work experience opportunities.


Access to the Chocolate Experience at Cadbury will be via the Derwent on two new purpose-built, themed electric ferries built in Hobart and operated by Navigators, arriving at a new Claremont ferry terminal.


Cadbury Claremont is the largest chocolate factory in the Southern Hemisphere, producing over 65,000 tonnes and 200 million blocks of chocolate annually, with over 450 staff and using 130 million litres of milk from over 50 North West Tasmanian dairy farms.


“Cadbury is already a loved and valued contributor to the Tasmanian economy. The Chocolate Experience at Cadbury will elevate it even further and add a new experience element, ensuring its sustainability and vibrance into the future.”


The project will beautify the Claremont waterfront, provide a new jetty terminal, public walkways into the parkland, and extend the Hobart Foreshore cycleway to Claremont.


The Chocolate Experience at Cadbury will begin construction next year and welcome its first guest the following year. The Project will cost around $100 million.


Two local businesses, Cumulus and Art Processors, will be responsible for the design and creative work for the Chocolate Experience at Cadbury.


Mr Currant thanked the Liberals for committing to support and invest in the Tasmanian visitor economy.


Instagam @chocolateexperiencecadbury

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