Image by Cumulus Studio
The Chocolate Experience at Cadbury Tasmania
A new chocolate experience project will bring back to life one of Tasmania’s most beloved attractions and deliver the world’s ultimate chocolate experience on the Cadbury Factory waterfront parklands.
The project combines 15 years of research and collaboration by Simon Currant and Associates in conjunction with Cadbury to bring a world of chocolate delights, wonder and excitement, incorporating the world’s tallest ‘glass and a half’ Chocolate Fountain and a Bespoke Chocolate Studio making chocolates featuring the delectable flavours of Tasmanian ingredients.
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Image by Cumulus Studio
A Uniquely Tasmanian Story
The experience will embrace a century of Cadbury's history within the immersive 3D Time Tunnel. Visitors can craft personalised chocolates in the 'build your own bar' experience from ‘milk to wrapper’, enjoy the parkland cafe and enchanting playground, and savour the epitome of indulgence in the decadent Chocolate Lounge, featuring degustation dessert dining. The experience culminates in the world's largest chocolate emporium, inviting you to sample an abundant array of chocolate tastings.
The Chocolate Experience at Cadbury will be home to a Chocolate Studio which will manufacture uniquely Tasmania-branded bespoke chocolates with ingredients from Tasmanian growers and producers, elevating Tasmania into a new market. The Studio will support education partnerships, career pathways, and school work experience opportunities.
Access to the chocolate experience will be via the river Derwent on two new purpose-built themed electric ferries built in Hobart and operated by Roche Brothers, arriving at the new Cadbury Claremont ferry terminal.
Tasmanian Community Benefits
The experience will be Tasmania’s most visited attraction, injecting an additional $120 million into the visitor economy each year and generating over 300 jobs through construction and over 200 jobs on completion, contributing significantly to the State’s economy.
The project will beautify the Claremont waterfront, provide a new jetty terminal at the Claremont factory, public walkways into the Cadbury parkland, and extend the Hobart Foreshore cycleway to Claremont.
Project Team
Simon Currant and Associates have worked with Mondelez for 15 years on visitor experience concepts for the Cadbury brand in Australia and New Zealand. Simon Currant, as Founder and Managing Director, will oversee all aspects of the project, and David Inches will be Project Director.
The project team will include Tasmania's most skilled and experienced consultants and agencies, including Cumulus Studio as Project Architect, Art Processors as Experience Design and ERA Planning as Planning consultants. Renowned Tasmanian ferry operators the Navigators Group will build and operate the services between Hobart and Claremont.